It?s a pity readers don?t want to pay for stories about the death of traditional media, because otherwise journalists and commentators would be riding a big fat cash cow.
In recent months it?s been impossible to open a newspaper or magazine without being drenched by a tidal wave of ?waaaaah?s and ?woah?s and ?oh my God we?re all doomed?s from those of us who make our living selling words. If it?s not newspapers - the fall of advertising! the rise of paywalls! the death of columnists! the birth of citizen journalists! - then it?s magazines - no more long-form writing! the iPad! - or movies - piracy! Netflix! - or cable news - Twitter! YouTube!
This week it?s books (again), and a stark warning from the Wall Street Journal?s Ron Adner and William Vincent to anyone who prefers literature unsullied by full-page ads for SUVs and tobacco.
?With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you.?
Oh my God! Lock up your Little Women! The Mad Men are coming!NOVELL
NETWORK APPLIANCE
NETGEAR
NCR
NATIONAL SEMICONDUCTOR
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